Cocktail evening gowns

This summer has been fast-paced and exciting. In addition to my photography work (which I am still enjoying immensely) my husband and I have been involved with Everything But Water, the largest independent retailer of swim and resortwear in the US.
My husband is the Chairman of the company. I am currently acting as Head of Marketing, in addition to my career in photography (yes- it's been quite a year, but all good!).
I have been particularly involved in re-launching the company's brand and developing new content areas. One of my favorite aspects of this is the style section of the website that features our lookbooks, fashion inspiration/trends and great videos from our fashion shoots.
This week's style story is about some our favorite summer looks, perfect for the pool party, getaway and beyond and custom cocktail pairings that Paul Lowe developed exclusively for us.
Evening gowns make women look elegant and stylish. Attractive, stylish and fashionable formal evening gowns are always desired by women. If you look around, you would find a large variety of evening gowns in various stores; gowns in a large number of colors, patterns, fabrics and designs always appeal women when they see them hanging in stores.
You may purchase a gown of your favorite color in your size but you may face some difficulty while looking for formal evening gowns for yourself if you don’t have a standard size.
If you are plus sized and are not satisfied with your dress and wish to make yourself look better; then you need check the way you dress up. There are some basic things which should be kept in mind before purchasing formal evening gowns.

First thing to see in formal evening gowns is the color. You will look slimmer if you choose dark colors like black, navy, begrime and burgundy because these colors give an illusion of slimmer look. Light colors make you look fat as they merge with the background and give the illusion of heavy body. So, you should avoid wearing such colors if you are plus sized.
Moreover, you should try to get jersey and cotton like fabric as they glide over your curves. Chiffon gives a graceful look and always looks attractive. If you choose a gown in dark colored chiffon, it would certainly make you stand out in the crowd. Always keep your body shape in your mind while selecting a gown.
Mostly pear shaped women feel humiliation due to their minor breasts and heavy bottoms. They have a desire to find a solution of this problem. You may overcome this problem with designs and patterns of your dresses.
Women with pear shaped body should try to have fluffy sleeves and frilled necklines in their gowns. It will make their upper body prominent.
Do not go for a-line dress because it will make the lower part of the body look much heavier. If you have an apple shaped body, you should not use fluffy sleeves and frilled necklines because this design would highlight your heavy breasts and shoulders. But this style does not suit perfectly to the apple shaped women.
By keeping these points in your mind, you may get a suitable formal gown which would help you looking so much graceful.